Privacy Policy

White Mirror is a wellness brand dedicated to guided self-reflection and emotional wellbeing. We operate the White Mirror Journal and any associated digital products, platforms, or services (collectively, the "Services"). For questions about this policy, contact us at hello@whitemirrorjournal.com.

• Name, email address, and contact details when you create an account, place an order, or reach out to us
• Billing and shipping information when you make a purchase
• Reflections, journal entries, or responses if you use any digital journaling features
• Communications you send us via email or support channels
• Survey responses, feedback, and testimonials you choose to share

• Device type, browser, operating system, and IP address
• Pages visited, time spent, clicks, and navigation paths on our website
• Referring URLs and search terms that led you to us
• Cookie identifiers and similar tracking technologies

• Payment processors (e.g. Stripe) may share transaction confirmation data
• Analytics providers may share aggregated behavioral insights
• Social platforms may share limited profile data if you connect or log in via them

• To process and fulfill your orders and deliver our products to you
• To operate, personalize, and improve our website and digital services
• To send you order confirmations, shipping updates, and important account notices
• To send you marketing communications or newsletters — only with your consent, and you may unsubscribe at any time
• To respond to your questions, feedback, or support requests
• To analyze how our Services are used and identify areas for improvement
• To detect, investigate, and prevent fraudulent or unauthorized activity
• To comply with applicable legal obligations

Important: We never sell your personal information. We never use your journal entries or personal reflections to train machine learning models or for advertising purposes.

Where applicable under data protection laws such as the GDPR:

We do not sell, rent, or trade your personal information. We may share it only with:

We use cookies to enhance your experience and understand how our site is used.

You can manage cookie preferences through our cookie banner or your browser settings at any time.

We retain your information only as long as necessary:

• Order and transaction records: up to 7 years for legal and accounting purposes
• Account information: for the duration of your account plus a reasonable period after closure
• Marketing preferences: retained to honor your opt-out choices
• Journal entries stored digitally: deleted upon your request or account deletion

When data is no longer needed, we securely delete or anonymize it.

Depending on your location, you may have the right to:

To exercise any of these rights, contact us at hello@whitemirrorjournal.com. We respond within 30 days.

Our Services are intended for individuals aged 16 and older. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with their data, please contact us immediately at hello@whitemirrorjournal.com and we will promptly delete it.

Your information may be processed in countries outside your own. Where data is transferred outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by relevant authorities.

We implement industry-standard technical and organizational measures to protect your data — including encrypted data transmission (SSL/TLS), access controls, regular security reviews, and carefully vetted third-party providers.

No method of transmission over the internet is completely secure. If you suspect unauthorized access to your account, please contact us immediately.

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email. Your continued use of our Services after changes constitutes acceptance of the updated policy.

If you have any questions, concerns, or requests related to this Privacy Policy or how we handle your data, we'd love to hear from you.